Barnes and Noble is doing so well financially that they plan to open thirty new stores in 2023. That caught my attention, and I think it’s great news. Why is the store thriving? That’s the question music critic, Ted Gioia, tries to answer in this post. I agree with some of the reasons he cites (e.g., appointing a better CEO who decentralized decision making), but I’m dissatisfied with the overarching reason he offers–namely, that the new CEO loves books.
In this thread, I’ll explain the reason I feel this way, as well as offer an alternate explanation that seems more compelling. (In spite of this slight disagreement, I recommend reading his post.) OK, let’s begin.
Continue reading “How Was Barnes and Noble Able to Turn Things Around?”